3 down
David
Beckham
makes
one
eat
dessert
first
(10)
David Beckham makes one eat dessert first (10)
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The definition is at the beginning of the clue.
How the clue works
Right, so David Beckham makes one is pointing you to a product the footballer's famous for endorsing - that's your definition. For the wordplay, "dessert" gives you AFTERS, and the clue tells you to put that first, then tack on HAVE (that's your "eat") straight after - AFTERS then HAVE gives you the answer.